Dear reader,
Today I would like to share some tips from experts that have helped me on my Facebook journey. You must not wait until you have the perfect outcome in mind to go out there on your Internet presence. It is better to start small and build up and improve as you go along.
I received a seven step guide to succeeding on social strategy by expert Mari Smith whose page is http://www.marismith.com
The first step is having a strong and consistent brand, create a logo and use it as your page's profile picture, send the right message through your cover photo and be consistent throughout all of your Internet pages. The next two steps are content and engagement that we have discussed in previous articles. The fourth step is promotion with two great tips: include your URL at the foot of all emails and engage with other pages as your page and not as yourself. Next is conversion of your new contacts into business by offering your product or service. Last two steps are metrics of your progress to see how you're doing and ways to scale up as social media presence and business grows.
Facebook pages offer all of the tools to follow this valuable series of steps. Remain focused and work on them one step at the time, do as much as you can and you'll be doing your best, feel proud of every little achievement. As with most things practice makes perfect so trying new ways of presenting your product, new posting hours and new kind of posts is all part of your strategy. The Vanity URL can be set in the section of your Admin Panel for Editing your page. Make it simple and easy to remember so you don't have to cut and paste the link every time you want to share your page. Once you have a Vanity URL you just type 'facebook.com/yourpageschosenname' and it automatically embeds in Facebook's HTML. This translates into a preview of your page including its logo/profile picture appearing in any message or comment you type it into within the Facebook platform. As part of Fb etiquette it's better to share your page's link in comments only if you're asked to do so. You are free to share on your personal timeline, in your group or any other pages you might have as many times as you want. Since the exposure is only 16% for every post, make sure you share it several times a week and at different times of the day. You must do this consistently over time to increase your fan base. Not all your contacts or group members get to see every single share, so you won't be spamming their news feed or notifications if you repost cautiously. There are other ways such as 'like ladders' and 'Fanpage parties' where you are specifically asked to share a link to your page or to tag your page. The way to tag your page is by typing @yourpagename and it pops up highlighted in blue within the Facebook platform. Another way to promote your page and your products or services is by writing it all in a blog. Here's a link for more on that http://www.thechoicedrivenlife.com/3-big-reasons-your-online-business-needs-a-blog-2/
Remember we said that inbound marketing brings the business to you rather than you going out there and promoting on billboards, printed mags or TV. So 5% of your page's content should be on what you offer. Make sure you use this slice of the pie and promote what you sell. You can even install an application with a shopping cart for people to be able to shop online directly from your Facebook page! Of course if you already have an online shop, then all you have to do is to link it to your Facebook page or viceversa. Make it easy for people to find your webpage by adding it into the About section of your page so that is visible on the timeline, right under your page's profile picture. What you do should be clear at a glimpse of anyone who clicks on your page's name. People's attention span is very short when on social media as they are unwinding when they're on it.
Facebook has the page insights that you can check from you Admin Panel and it shows you how popular each post has been in the last month. It is good to study these once a month to analise what kind of post was more successful and also to determine at what time did you get the maximum response. The general tendency is that visual posts are the top engagers but you have to find your 'sweet spot' for best timing of your posts according to your audience and time of year.
Last but not least you must have a plan in place for when your business starts growing and you don't have the time to manage the inbound marketing through social media. Are you going to assign someone in your company to do the work for you or are you going to hire the help of people who concentrate on the use of social networks for this purpose. This is what mentor Mari Smith suggests and I wanted to share it with you in the our Cypriot context.
Thanks for reading,
Veronica
-- www.facebook.com/GeekOroklini
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