Dear parent-preneur with a Facebook business page,
The timeline format allows you to scroll back in time as you scroll down your Facebook page. If you have been using this format for some months now it means you probably have a lot of valuable content that you have created, curated or shared from others. Maybe it's time to look back and start sorting it into groups so that you can find it easily according to self explanatory categories.
There is a tool on the Facebook platform that enables you to do this: the photo albums. Oretta Norris from SocialMediaHive has written an article that explains how to create albums and even includes a step by step video with a great example on how to take advantage of this feature to increase your Edgerank score.
I can think of a couple of LPN mums with their Facebook pages linked to their blogs. For example Emma's Lunch has done a fantastic job sorting their photos on Facebook by the type of product: Wedding cakes, Biscuits, Gift Boxes and more. This is great because every time there is a new product it can be added to its corresponding album and the new photos will appear on fans' news feeds as clusters and with a higher Edgerank score (which basically means the photos will be seen by more people). This could be taken even further and the articles in her blog could also be included in a Facebook photo album. Would be great for the followers to be able to find the articles on certain areas from Facebook itself with the aid of a photo that links to each article. This can be done by choosing a photo for or from each article and adding a description of what the article is about as the photo description plus a link to the article for those who want to read more. I have personally used it to put together my blog articles for LPNeurs so that anyone interested can read what each article is about and can click on the link to the article that interests them then and there.
You might wonder why should you go through all this trouble if your blog is already organised by categories and by dates. Well, I am all for having all of this linked to your Facebook page. Remember the 1 billion users and the fact that people go on Facebook to unwind as opposed to going to a specific blog that they will probably visit only if they are specifically looking for what this blog or website offers. Chances are they are more likely to be unwinding than going directly to your blog, so you ought to take advantage of your Facebook presence and remind them about your products. It's diversification of your marketing strategy and increase of your online presence through social media. If you want to have a look as to how I organised my LPN blog articles in my Facebook Album click here. By clicking on any photo you can read a description as explained above. In this way I am using my Facebook photo album to promote my blog articles. After all there is time and effort put into all of what we do and this is a very easy way to retrieve that information through your Facebook page's photo albums.I am also planning to create an album for each category of the posts I have published and some will be: Inspirational quotes, Links to useful blog articles by others and Humour. I already have Albums, like most of us do but it would be a good idea to revise what else can be done to be able to refer our potential customers to our work in a more efficient way. Reposting is also a wide accepted practice and this a way to be able to find your most successful posts quicker, by category, rather than scrolling down your timeline.
Image credit discountschoolsupply.com
If you want to check on your photo albums, just click on the photo tab at the top of your timeline and then click on the Albums option. There are 3 default albums that every page has: Wall photos, Cover photos and Profile pictures. If you only have these three and you have been an active poster, there is some sorting that can be done.
Hope you've found this article interesting. It is great to be able to share the new tricks that I come across or think of with you. Would love to read your comments below.
Thanks for reading,
Veronica
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