As parents in today's information loaded life we know how overwhelming it is when we read and read more about how to do our job properly. So we have to be able to choose from that vast amount of facts and advice and be realistic as to what we can comply with while enjoying what we do. The same applies to our online presence: so many experts, so many rules and so much advice. I hope this article will structure your journey as a Facebook user and make it as enjoyable as possible.
Here's a checklist that will help you take that one step at the time we talked about the last time: (a bit of new tips squeezed in there!)
Did you.....?
- Update your page's cover photo with a recent photo, product or development.
- Add a description once you've uploaded the cover photo. - There you can include a call to action and a phone number. In this way it's not on the photo but it appears on the news feed of your fans when you upload the photo.
- Make sure your link to your webpage or blog is visible at the top of your page's timeline. Remember you have to type it in the 'About' section of your page.
- Edit your email signature section to include the vanity URL to your Facebook business page and a link to all your other internet pages.
- Like other relevant pages as your page and edit your Featured likes to appear on your timeline so that you offer more value to your page's visitors.
- Allow posts by others as they expect to be able to have a conversation with you on your page and not to find a 'closed wall'
- Post frequently using the ratio 70/20/10 where 70 represents % great content that informs and entertains your fans, 20% relevant shares from other pages and only up to 10% promotional content. Click here for more details.
- Engage with your fans by answering all their comments, thanking them and liking their feedback. Maybe you have to answer to some criticism as well.
So how do you filter all the information? Take the points above, start from the one that's easiest for you at the time and cross them out as you cover them one by one. There are too many dos and don'ts for us to be expected to perform to perfection. Make your own list and allow yourself to completely ignore those points that you don't agree with. But come back to this checklist after some time as you might have certain experiences on the way that might make you change your mind after all. I have personally changed my mind on certain issues once I understand other people's points of view. Be yourself and act as you would in any social interaction and this will reflect the real you and will lead to real connections.
Finally, I wanted to stress again that everything we do should be enjoyed. Exposing ourselves or our business on a Facebook page or on any kind of social media can generate quite a lot of pressure on our daily lives. As if we don't have enough already! Well, I can tell you a thing or two on this but the bottom line is 'Do not take anything personally'. If you see a decrease in your number of likes it might be due to Facebook deleting fake accounts or people closing them, so they are deducted from your total fan count. It doesn't mean that you did something wrong. And if someone 'unliked' your page purposely it's because they were not going to become a customer ever so it was a fake like. You should prefer quality over quantity. I hope you are enjoying your Facebook page experience and would love to hear from you in the comments below. If you want to read more about my personal experience and how I became a Facebook page passionate, please visit my personal blog Baby steps on Social Network and Marketing in which I address some of these issues in more details or some other issues that I haven't discussed with LPNeurs.
Thank you very much for reading and click on any of the links below to connect from the different social platforms.
Cheers to the journey,
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